The irresistible offer

I went to a sales seminar last weekend. One of the points I walked away with was the imperative to create the irresistible offer. What does that mean? In the words of the Godfather, "To make them an offer they can't refuse." Now, my tactics are obviously different, however, I took this to heart.

Today, I was talking to a potential client. I saw the synergy present in this relationship, and I had a great desire to create a partnership. At the same time, I was in full acceptance of the fact that this was not in my control -- whether or not they said yes. I could influence their decision by my approach, however. So I centered myself in honesty, compassion and integrity, and I communicated what I believed to be an irresistible offer -- one they absolutely could not turn down unless they just didn't want to do business with me. I stressed the desire to create a partnership -- a win/win -- and that I was looking at this for the long term. I didn't give away the store, but I expressed to them that doing business with them was something I valued highly and I was open to how we could create that.

I don't have their answer yet, but I have a good feeling about it. If they say no, it wasn't meant to be. The stars weren't lined up. Whatever happens, I know I did my best. I looked at the situation realistically, applied what I believed to be my best assessment of what the possibilities and potential were, and then expressed my heartfelt desire to work with them.

In business, I think this is a reflection of love in action. I treated myself, and them, with respect. I expressed my genuine regard and concern for their success, and offered the best program I could. I feel good about this.

Some people don't think about expressing love in business. I do. Expressing love is a way of life. How do you express love to your clients, employees, associates, or your employer?

Love,

Andrea